Case Studies
Readable project stories for humans, search, and LLMs.
Each case study has its own URL and renders as normal HTML, so the work is understandable without depending on tabs, embeds, or chat.
Design leadership, creative operations, presentation systems
HL
I lead a team of designers, specialists, and project coordinators in a global investment banking environment, overseeing quality, mentoring creatives, and implementing workflow improvements to deliver high-volume, deadline-driven client presentations.
Read case studyProduct, brand identity, UI design, Next.js, AI-assisted workflow
Master Template
I founded Master Template and owned the full product arc: brand identity, UI design, Next.js marketing site, and campaign materials, using AI-assisted workflows to compress a multi-person production timeline into a solo operation.
Read case studyPackaging, merchandise, advertising, brand support
Hand Brewed Beer
I design labels, merchandise, outdoor advertising, and marketing materials to help Hand Brewed Beer strengthen its visual identity and connect with customers.
Read case studyGame design, art direction, pixel art, UI, front-end development
Thunder in the Territories
Thunder in the Territories is an original game I conceived, designed, and am building myself. I designed the branding and visual communication, not just the game.
Read case studyBrand identity, website design, UI/UX, responsive web
WanderLuxe Tours
I develop the visual identity, website design, and digital experience for WanderLuxe Tours, positioning the company as a premium provider of bespoke travel experiences in Egypt.
Read case studyBrand, digital, packaging, campaign, and production work
Selected Projects
A collection of freelance projects completed over the course of my career, spanning brand identity, marketing design, web experiences, production assets, and client-facing deliverables.
Read case study